I want to get into the stock market more but the stock market is not doing what its supposed to do. Well, I guess if the stock marlet was easy to figure out we all be rich :)
The numbers are in and consumers spent a ton of money after Thanksgiving Day! Good Morning America is pushing gifts under $50. Neiman Marcus has gifts for under $100 front and center of its website. Employment is still hard to find and more people are out of work longer so what do we sell?
I did an online experiment the week BEFORE Thanksgiving and I found that items under $20 were selling like hotcakes. Of course its great to sell high end unique luxury items for those home run profits but I would focus on those smaller items mixed in with high end luxury stuff because its chic to buy intelligently these days (think green gifts, gourmet foods, etc). For most people its hard to make money selling $20 items but if you have 200 items for that price the money gets good especially if you bought that item for $5 or less :) Holidays seem like they will go well for most of us and sells should be steady. I suggest you be smart about what you offer because consumers are buying smarter for sure. They are thinking about purchases and it makes sense if its something meaningful.
I am going to do another experiment during the holidays. I am going to visit all of my competitors stores. I did this once before but I wouldnt buy anything just because I think most of them are greedy pigs. But I do learn from watching them. Most of them have been in the auction game much longer than I have been watching it. More on this later.
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